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Embedded Finance Market Surges, Top European Tech Deals And More

Research Team

15 November 2024

Embedded finance market surges to US$185B with vast untapped potential

The market for embedded finance is experiencing significant growth, with the total addressable market (TAM) reaching US$185 billion in 2024, marking a 25% increase from US$150 billion in 2022.

According a new report by Dutch payment firm Adyen and Boston Consulting Group (BCG), this rise is being fueled by the favorable interest rate environment and an expansion of banking revenue pools.

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October 2024's top 10 European tech deals you need to know about

According to the Tech.eu database, European tech companies raised €4 billion over the course of October 2024. This figure is nearly the same as last month when European tech companies raised €4.2 billion in September. Compared to October 2023, however, the amount has risen by nearly 20 per cent, as European tech companies raised €3.4 billion during that month.

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Fintech companies triple despite tough funding environment

The number of fintech companies in Africa has almost tripled since 2020, according to a report from the European Investment Bank.

The Finance in Africa report noted that the number of African companies offering new products and services in finance jumped to 1,263 at the start of 2024 from 1,049 in 2022 and 450 in 2020.

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Bitcoin soars close to $100k as Trump election rally continues

Bitcoin (BTC-USD) reached a new all-time high of $93,500 (£73,785) on Wednesday, marking a nearly 25% rally from US election day, before consolidating around the $90,000 support level. This rally has been driven by market optimism over president-elect Donald Trump’s anticipated pro-crypto policies.

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Tokenization of real assets (RWA): The future of finance

Currently, asset tokenization is becoming a new standard in the modern economy. It opens up additional investment opportunities for the population that does not have access to financial instruments. Asset tokenization has simplified many processes of the traditional market. It can be used to unlock illiquid assets and generate additional income by opening up reinvestment opportunities.

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